Peel me a Grape :: We make things work

DTO, NDP and Transport 21 are consulting the public about the future of transport in the Greater Dublin Area. In principle it’s great. They’re reaching out the the people they serve to help influence their plans. Their approach sucks.

It starts by asking what 3 words should appear in the Vision Statement. Who cares about vision statements when they’re stuck in an hour long commute? The needs of DTO/NDP/Transport21 to produce a document don’t equate to users/citizens actual needs, in this case improvements to transport in Dublin over the next 20 years.

Ask structured questions and you’ll get boring answers, encourage conversation and you’ll get inspiration.

Question 3vii of 5 is a good one. Looks like question 9 of 11 to me… I felt cheated when I got to question 6 of 5… and nearly left the site.

I can’t think of any sane person who wouldn’t agree with all 5 statements – so what’s the point – make your users annoyed?

If you must use a questionnaire – make it an exceptional. (note google returns 4 pages for the query ‘exceptional questionnaire’

So who can 2030 vision learn from? Dell manage to get tens/hundred of thousands of people to create/promote and filter ideas about how dell can improve their business and products. 2030vision could do with some ideastorming. One person’s idea can spark a conversation and result in change. Companies like Zappos trive by engaging with customers on Twitter. 2030vision might only reach to a minority on twitter, but it would be a massive step towardness openness and involvement. Change your culture by changing behaviour.

How about tweet ideas to @2030vision? Can we change this page